Dubbed "HP Latex Printing Technologies", HP has in their own words "designed (latex ink) with the environment in mind". HP Latex Printing Technologies have been developed for print service providers (PSPs) in mind and offer a printing alternative for a wide variety of outdoor and indoor applications. According to HP's website, "HP Latex Inks and HP Thermal Inkjet Technology (together) provide durable, odorless prints; sharp, vivid image quality; application versatility; and high productivity – all of which enable PSPs to increase their print capacity and grow their businesses while reducing the total impact of printing on the environment."
HP launched its new range of inks for at this year's 2010 SGIA Expo in Las Vegas. The inks seem to be a step in the right direction in terms of environmental printing impact, as they are less reliant on solvents that can be harmful to the environment.
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