Thursday, July 30, 2009

Greece franchise operation expands

The 123refills brand in Greece continues to expand at a healthy rate of about 1 store every couple of months. This is in line with the company's goals of being a leading ink and toner refill / retail store franchise. In terms of market share, 123refills is the 2nd largest ink refill franchise in the country, but its focus is not on opening as many stores as possible, but rather on sustainable growth. The growth has been sustainable, and the company focuses on quality, price and service.

Although the ink and toner refill concept was started in the US, the brick and mortar retail store model was first expanded in Europe, and is now reaching out to the Middle East.

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