Thursday, November 4, 2010
Kodak forced to remove ink savings ads in print and on TV
Kodak has been aggressively marketing its series of ink savings ads, making such claims on UK TV and print media advertising that 'customers can save 75 pounds a year on ink'. The ads were pulled after HP (hewlett packard) vigorously contested Kodak's claims and got the UK's avertising watchdog - Advertising Standards Authority (ASA) to agree with HP and force Kodak to pull the ads. Kodak inks are cheaper for users compared to original HP inks, that is a point that most industry experts would agree on, but they are still significantly more expensive than compatible or after-market inks. 123 Refills for example sells ink cartridges for use in Kodak printers that offer consumers around 50% savings compared to buying Kodak original printer ink cartridges. Compatible inks for use in Kodak inkjet printers are available through the website's Kodak ink page.
Posted by Author at 1:01 PM