According to a new YouGov research study, commissioned by Environmental Business Products, UK Consumers Are Wasting a Combined £440m Buying Branded Printer Cartridges.
Major findings are that UK households:
• buy an average of 4.85 cartridges a year which (since each unit costs around £30, that is equivalent to an annual bill of £145.50)
• could each save £43.65 a year by switching to private-label products
• 10% of households buy 10 or more cartridges a year giving a potential saving of £90 each per year
• 81% of UK households have an inkjet printer, but…
• only 18% buy private-label retailer cartridges that are 25% to 35% cheaper than branded versions
• 66% say a cheaper price is likely to encourage them to switch from printer manufacturers cartridges to retailers’ versions
• 43% would be motivated to switch cartridges because of environmental credentials
These findings are significant. Each UK household could save on average £43.65 a year by switching to private-label products (private label products include compatible and remanufactured printer cartridges such as those sold by 123 Refills into the UK), and yet only 18% of households buy private-label (aftermarket compatible or remanufactured cartridges). The study was based on an estimated savings of only 25-25% compared to original brand cartridges, but retailers like 123 Refills save their customers even more (around 50% on average), so the savings are even more dramatic.
You can read more about this study here.
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